Thursday, 15 June 2006
WAW Event turns into a WOW Event
I was pleasantly surprised by the number of people who signed up, came to the event and participated actively in the presentations, group discussion and Q&A sessions. In fact the event paved way to next two event sponsorships, topics for the forthcoming events and patronage from the participants.
By all means The "Web Analytics Wednesday" (WAW) Event held yesterday (June 14th) in Bangalore was a big success. The participants were web analytics or allied professionals from major corporates such as Fabmall, HP Invent, Intel, Mphasis, Webex, Tesco, Malayala Manorama, etc. The audience appreciated and welcomed the event, and it was decided that it would be regular quarterly event. Further the group will be active in the web analytics forum as well to keep abreast on the developments in the field of “Web analytics”.
The topics that were presented were “Data Proliferation in Web analytics” by Seby Kallarakkal working in Nabler. And the second presentation was by me (Jaisri Chety from Regalix Inc) on “Web Metrics and Business KPIs”. This was followed by a question & answer session and group discussion.
Web Analytics Wednesday is a global effort to put "faces with names" and to get local members of the web analytics community networking, updated and share & enhance their collective knowledge on Web Analytics. This is the Indian chapter of the “International Web Analytics Forum” started and moderated by “Eric Peterson” under the patronage of “Web Analytics Association”
I started the event and the forum to spearhead web analytics discussions and knowledge sharing in India. The newly formed group will focus on: -
- Increasing awareness and usage of web analytics and web analysts in India.
- Convene, meet and share knowledge every quarter (or more frequently if possible)
“WebTrends” the acknowledged global web analytics market leader sponsored the Event. For more than twelve years, WebTrends is now leading the category into Marketing Performance Management. It enables thousands of web-smart organizations to easily improve campaign performance and web site conversion as well as build stronger relationships with their customers.
You can download the presentation on WebMetrics & Business KPIs from here. Download